"Gagan wrote on X, seems like Google Discover now testing infinite feed - keep scrolling and there is no end of feed - it just keeps on loading more content." He then shared a video that goes on for over two minutes of him scrolling and scrolling through the Google Discover feed. Here is that video: š seems like Google Discover now testing infinite feed - keep scrolling and there is no end of feed - it just keeps on loading more content š pic.twitter.com/crm5cp4HoU- Gagan Ghotra (@gaganghotra_) October 25, 2025"
"Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing it go on and on forever. I am not a Google Discover user, but this does worry me. Forum discussion at X."
Google Discover appears to be testing an infinite-scroll experience that continuously loads new items as the user scrolls. A post on X includes a video capturing over two minutes of uninterrupted scrolling through the Discover feed, showing content loading repeatedly without reaching a visible end. The potential change would convert Discover from a finite set of recommendations to an endless stream, affecting how users engage with content and how metrics like session length and content saturation are measured. Some users report concern about the feature and its broader implications for discovery and moderation.
Read at Search Engine Roundtable
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