"In the new ad, Copilot offers to help a homeowner make their smart home more festive when they prompt it, "Show me how to sync my holiday lights to my music." The user clicks through their cloud-connected smart lighting controls on a website called Relecloud as Copilot says, "Let's walk through it together." The ad jump-cuts to the home lights pulsing to that classic Christmas song "A-Punk" by Vampire Weekend."
"Relecloud is not a well-known smart home company like Philips Hue or Govee. In fact, it's not a real business at all. It's one of the fictional companies Microsoft uses in published case studies (see also: Contoso). I'm inclined to think its use here points to all these advertised Copilot actions being simulated, but a Microsoft rep insists that's not the case."
Microsoft released a holiday-themed Copilot advertisement showing users speaking to Copilot for festive tasks such as lighting, cooking, and outdoor decorations. A homeowner prompts, "Show me how to sync my holiday lights to my music," and Copilot walks through cloud-connected lighting controls on a site labeled Relecloud before cutting to lights pulsing to Vampire Weekend's "A-Punk." Relecloud is a fictional company used in Microsoft's case studies rather than a real smart-home provider. The fictional branding prompted doubts that on-screen Copilot actions were simulated, while a Microsoft marketing general manager said Copilot responses were actual and were shortened for brevity.
Read at The Verge
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