"The latest Samsung 'Family Hub' smart fridges are designed to be more than just a place to store food; they're also a source of information and entertainment. However, a new feature could soon turn your fridge into a billboard. Samsung has announced plans to introduce advertisements on the screens of its smart fridges. This move has been met with mixed reaction from consumers, with many expressing concern about the potential for a more intrusive user experience."
"In a statement to ZDNET, a Samsung representative confirmed the new trial, saying, 'We are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the US market.' The advertisements will appear on the fridge's screen when it is not in use, specifically on the Cover Screen if a user has selected the Weather, Colour, or Daily Board themes, according to the ZDNET report."
Samsung's Family Hub smart refrigerators combine food storage with information and entertainment. Samsung will trial a program to display customised promotions and curated advertisements on specific Family Hub models in the United States. The adverts will appear on the Cover Screen when the display is idle and users have selected Weather, Colour, or Daily Board themes. The pilot begins in September 2025 and will run for several months. The initiative aligns with Samsung's plan to expand its advertising platform to every connected-home display. Many consumers have expressed concern about increased intrusiveness and the placement of ads on expensive refrigerators.
Read at Tech Times
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