The Morning After: The Galaxy S27 Ultra's Privacy Display is pretty cool

"Samsung Display revealed its Flex Magic Pixel technology back in 2024. The S26 Ultra's Privacy Display is built off the back of this. It controls the direction of light emitted from the AMOLED at the pixel level, integrating wide-angle and narrow-angle pixel arrays so the display can switch between a wide-angle viewing experience and more private, straight-on views."

"This isn't a shimmery, holographic screen protector that's hard to read and constantly peels off at the corners; this tech is engineered directly into the S26 Ultra's OLED display. While HP's SureView tech is similar, the amount of customization possible is incredible - and we all have our phones out in public much more than our HP laptops."

Samsung unveiled the Galaxy S26 Ultra at its Unpacked event, featuring a genuine technological innovation: the Privacy Display. Built on Flex Magic Pixel technology from 2024, this display integrates wide-angle and narrow-angle pixel arrays that switch between standard viewing and private straight-on modes by controlling light direction at the pixel level. Unlike traditional privacy screen protectors that dim displays and peel off, this technology is engineered directly into the AMOLED screen. The customization options are extensive, making it ideal for protecting sensitive apps like banking and messaging in public settings. The rest of the S26 series offers incremental improvements with better cameras and processors, though higher pricing makes the base models less compelling unless upgrading from older devices.

Read at Engadget