"British Nigerian multidisciplinary artist and designer Yinka Ilori has created his first watch collaboration with M.A.D.Editions, bringing his vibrant design language to the M.A.D.1S in a three-part series titled Grow Your Dreams."
"' Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams,' says Büsser."
"The rotor, engineered from titanium and anodized for color, reveals a delicate tree pattern that glimmers with movement, highlighted by the etched phrase 'Grow Your Dreams'."
"Each edition of the Yinka Ilori-designed M.A.D.1S watch carries a distinct palette."
Yinka Ilori collaborated with M.A.D.Editions to translate his vibrant design language onto the M.A.D.1S wristwatch platform in a three-part Grow Your Dreams series. The limited editions—Sun, Nature, and Water—each present a distinct color palette and include a secondary white strap for flexibility. Ilori's typographic imprint appears on the dial numbers while strap embossing references his recurring tree motif as a symbol of patience and growth. The titanium rotor is anodized for color and features a delicate tree pattern with the etched phrase 'Grow Your Dreams'. The collaboration originated after MB&F founder Maximilian Büsser encountered Ilori's work and invited him to Geneva.
Read at designboom | architecture & design magazine
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