"Take the groundbreaking Curt Cignetti Chipotle story as an example: A series of blogs and memes and sports talk radio segments have been launched around a bland meal, ordered daily from a familiar food chain by someone who happened to win a championship. It is a perfectly reasonable if obviously silly thing, and so obviously not worth caring about that it almost comes around the other side and becomes interesting for how uninteresting it is."
"To review: Kuminga, formerly the future of the franchise a la James Wiseman and Moses Moody, has repeatedly asked for and eventually demanded a trade because he believes the Warriors have deliberately stunted his career. The Warriors say Kuminga is hard to trade because the demand for him by other teams is too modest. He wound up deep into Steve Kerr's doghouse, to the point where the end of the Warriors bench was rezoned commercial so that it could legally include a kennel."
Drama can be manufactured from trivial details, as exemplified by a viral Chipotle anecdote where blogs, memes, and radio segments coalesced around a bland daily meal ordered by a championship winner. Monomaniacal routines generate awkward curiosity that becomes content precisely because of their mundanity. Jonathan Kuminga's situation with the Golden State Warriors exemplifies an inflated saga: he demanded a trade, accusing the team of stunting his development, while the Warriors argue low external demand hampers moves. Kuminga fell into Steve Kerr's doghouse, was reintegrated after Jimmy Butler's injury, and has shown intermittent efficient scoring that may signal growing market value.
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