"Optical illusions come in many different forms, from the perplexing to the mind-melting, but op art doesn't always have to be headache-inducing. Representing the serene side of op art, Larry June's Life is Beautiful LP is a mesmerising visual treat with a delightfully smooth soundtrack to match. From the cognitive to the physiological, optical illusions are typically caused by our brain misinterpreting information, leading to visual displays that amaze and confuse."
"Bringing his stunning album art to life, Larry June's vinyl is a prime example of stunning design right down to the fine details. Featuring a painterly rendition of the Life is Beautiful LP cover, the vinyl features a static repeated image of June at sea in a boat. When played, the artwork springs to life, creating an animated Phi Phenomenon effect as if the boat is sailing smoothly off the record."
"Known as a zoetrope vinyl, this creative motif has been used by iconic artists to bring an extra immersive experience to listeners. Recently used in fashion brand Burberry's new campaign, optical illusion LP art is a timeless design trope that never goes out of style. For more creative inspiration, take a look at these typographical optical illusions."
Optical illusions arise when the brain misinterprets information, producing visual displays that both amaze and confuse. Larry June's Life is Beautiful LP presents a serene example of op art paired with an equally smooth soundtrack. The record employs a painterly, repeated image of June in a boat; when spun it produces a Phi Phenomenon animation that makes the boat appear to sail off the record. The format is known as a zoetrope vinyl and emphasizes fine design details. Iconic artists have used the motif to create immersive listening experiences. Fashion brands like Burberry have also employed optical illusion LP art, underscoring its lasting appeal.
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