""I love vernacular. Medical toothpaste packaging, document forms, or snack logos are everyday items that hold a hidden impact.""
""This sparks open debate and inspiration. The balance of pragmatism and play narrows the hierarchy between designers and readers.""
""My distinct visual language aims to conjure up a nostalgic feeling for the past, when people were curious and held a sense of amazement about the land they lived on.""
Nao Lee, known as undefinedtomato, challenges conventional graphic design by embracing juxtaposition in her work. Her poster designs combine complex narratives and layers of digital noise, allowing for personal interpretation. Influenced by everyday vernacular items, she finds beauty in the mundane, merging experimental visuals with refined typography. This approach fosters a connection between designers and readers. Lee's distinct style evokes nostalgia and curiosity about the past, incorporating ancient symbols and hidden treasures in her compositions.
Read at Itsnicethat
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