The identity for Spatial festival feels aptly three-dimensional

"From the outset, we envisioned pushing for an identity that would be experiential and strongly driven by movement, rather than adding motion as a final layer to an already defined system, we wanted motion thinking to be part of the foundation."

"The real challenge wasn't just adding dimension, but creating a sense that you could actually enter and move through the content. The visuals would become a space in themselves, something you move through rather than just look at."

"We drew inspiration from cinematic techniques, almost like Star Wars opening credits, using exaggerated vanishing points to explore spatial depth, in doing so, creating a liminal space that conceptually embodied the festival."

SMLXL and collaborators developed a brand identity for Spatial festival by prioritizing motion as a core design principle from inception. Rather than applying motion as a final layer, they embedded movement thinking into the foundation, allowing it to serve as a dynamic voice reflecting the festival's physical transitions and immersive experience. The team created a reactive identity responsive to both digital and physical environments through augmented sonic landscapes. Using 3D scans of Funkhaus and cinematic techniques inspired by Star Wars, they designed a liminal virtual space with exaggerated vanishing points. This approach transformed the visual identity into an interactive environment that viewers could move through rather than passively observe, resulting in an alive, three-dimensional brand experience.

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