"When child care can cost more than your rent or a mortgage, or you have to sacrifice a paycheck in order to be able to take care of a loved one, that can motivate how people vote. Each election cycle, we see candidates recognizing that more and more."
"The Campaign for a Family Friendly Economy, created a decade ago, aims to make caregiver issues more salient in elections. The announcement comes as the cost of child care continues to rise and as waiting lists for federal child care subsidies, which support working families in poverty, continue to grow."
"Child care and elder care are important to the affordability conversation, especially as child care costs exceed what families pay for housing. Then there is the pressure on the "sandwich generation," composed of middle-aged people who are caring simultaneously for their own children and parents."
The Campaign for a Family Friendly Economy is investing $50 million to back Democratic congressional candidates, positioning caregiving costs as critical to the national affordability debate. Child care expenses now exceed housing costs for many families, while elder care pressures affect the "sandwich generation" managing simultaneous care for children and aging parents. The campaign targets Senate races in North Carolina, Georgia, Michigan, Maine, and Ohio, plus House races in Iowa and Pennsylvania, deploying volunteers to engage voters on caregiving issues. Rising caregiving costs, combined with other economic pressures like gas prices, are expected to influence voting behavior. Republicans have begun addressing child care as a workforce issue but propose less comprehensive solutions than Democrats.
#child-care-advocacy #elder-care-policy #campaign-spending #affordability-crisis #democratic-strategy
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