Why some schools choose not to use the common application - London Business News | Londonlovesbusiness.com
Briefly

The Common Application (Common App) is widely used for college admissions, enabling students to apply to multiple schools with a single application. However, many colleges opt out to maintain control over their admissions processes. Custom applications allow institutions to tailor questions to their specific values and missions, facilitating a more holistic view of applicants. This flexibility is especially important for colleges with specialized programs that require detailed information. Ultimately, while the Common App simplifies the application process, not all colleges find it adequate for their unique needs and educational goals.
Many colleges opt out of the Common App to keep control over their admissions process, allowing them to customize every aspect to match their unique mission.
Some schools believe in a holistic approach to admissions, wanting to dig deeper into who applicants are beyond test scores and transcripts.
Colleges with specialized programs often need more detailed information than the Common App provides, making custom applications preferable.
Custom applications offer schools the flexibility to adjust requirements as needed, helping them stay current with educational trends and priorities.
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