"Over its opening weekend, Ryan Coogler's 'Sinners' achieved an A CinemaScore and exceeded box office expectations with $48 million in the U.S. alone."
"Warner Bros. has an unusual revenue-sharing deal for 'Sinners', allowing Coogler ownership rights after 25 years, stirring industry concern."
"Despite a strong opening and positive audience scores, the film's profitability remains uncertain, with estimates suggesting it needs to earn $300 million to break even."
"Industry insiders noted the excitement at Warner Bros. for 'Sinners', even as financial analysts questioned the film's long-term success."
Ryan Coogler's 'Sinners', a unique blend of horror and musical set in the 1930s, opened to impressive box office results, earning $48 million domestically and garnering the highest A Cinemascore for a non-IP horror film. Despite this success, concerns linger in Hollywood about the film's future profitability due to its substantial $90 million budget. Industry reports suggest 'Sinners' must reach $300 million globally to be profitable, with some ambiguity surrounding its financial outlook and a controversial rights agreement that allows Coogler to reclaim ownership after 25 years, raising eyebrows among traditional studio executives.
Read at Vulture
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