Disney has encountered significant hurdles in its generative AI initiatives, leading to the abandonment of several projects. The company's attempt to use AI deepfake technology to clone Dwayne 'The Rock' Johnson for the Moana live-action remake was scrapped after contract negotiations with Metaphysic fell through. Disney's legal team could not ensure the ownership of AI-generated intellectual property, resulting in the decision to not include the AI-cloned character. Additionally, plans to use AI in the Tron: Ares movie were also dropped due to implementation challenges and union negotiation issues.
Disney's AI experiments faced setbacks due to legal issues and union concerns. Plans to 'clone' Dwayne Johnson for a Moana remake were scrapped after contract negotiations failed.
The company's lawyers couldn't guarantee ownership of AI-generated intellectual property, leading to the decision against using AI-cloned characters for the Moana live-action film.
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