"A new report from AI detection company Copyleaks shows that Swift and other stars have recently had their likenesses used in scammy advertisements. Researchers identified a cluster of sponsored videos on TikTok that appeared to show Swift, Kim Kardashian, Rihanna, and others promoting 'potentially fraudulent or malicious services.'"
"The fake ads show Swift et al. in what seem to be common interview settings-red carpet events or talk show sets. Rather than answering questions, however, the AI-generated celebrities talk up supposed rewards programs in which TikTok users are paid for offering feedback on content served to them."
Taylor Swift has filed three trademark applications to safeguard her image and voice, including a famous photo from her Eras tour and two sound trademarks. This action is prompted by the increasing prevalence of AI deepfakes, which pose risks to individuals' likenesses and can lead to nonconsensual material. A report from Copyleaks revealed that Swift and other celebrities have been featured in fraudulent advertisements on TikTok, using AI-generated visuals and voices to promote dubious services, highlighting the urgent need for protection against such exploitation.
Read at WIRED
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