"For many, Disney's iconic Steamboat Willie animation marks the dawn of the studio's monolithic rise to success, so when it entered the public domain back in 2024, it seemed only a matter of time before it was commandeered. Law firm Morgan & Morgan is planning to do just that, but not before they sue Disney to make sure the company doesn't sue them first."
"In the official lawsuit, Morgan & Morgan claims that given "Disney's history of aggressive enforcement of intellectual property rights," it "faces a credible anticipation and threat of litigation that is causing ongoing business harm." The legal firm is seeking confirmation from Disney that its proposed ad would not infringe upon its rights and has requested that the corporation be blocked from suing Morgan & Morgan over the issue."
Steamboat Willie entered the public domain in 2024, allowing third parties to reuse the original 1928 animation. Morgan & Morgan plans to feature Mickey and Minnie in a proposed advertisement and first sought Disney's guidance on legality. Disney declined to provide legal advice, prompting Morgan & Morgan to file suit seeking a judicial declaration that the ad would not infringe Disney's rights and an order barring Disney from initiating litigation. The firm cites Disney's history of aggressive intellectual property enforcement and alleges ongoing business harm from the credible threat of litigation. The approach aims to preempt branding and design disputes.
Read at Creative Bloq
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