"Four years have passed since Andrea Agnelli, still the chairman of the European Club Association and president of Juventus back then, floated the idea of selling 15-minute viewing subscriptions for football games. A response to research showing that younger generations tomorrow's spenders had shorter attention spans. Agnelli's judgement has been called into question a few times since, between the failed launch of a European Super League and his suspension from Italian football following an investigation into financial irregularities at Juventus. But perhaps he was right about the need to serve modern audiences a faster fix of sporting theatre."
"On Saturday, Jonathan David was an arrogant ne'er-do-well whose lazy penalty cost Juventus a win over Lecce and ought to be chased out of town. By Tuesday, he was a beloved teammate and the best player on the pitch in a 3-0 win over Sassuolo. Is it possible, with hindsight, that the reaction to his spot-kick was just a tiny bit overblown? David had attempted a Panenka, aiming straight down the middle of the goal, but failed to get any lift on the shot. Lecce's goalkeeper, Wladimiro Falcone, dived early but was able to adjust mid-flight and keep the ball out with his boot."
Andrea Agnelli proposed 15-minute viewing subscriptions in response to research showing younger generations have shorter attention spans. Agnelli's wider reputation suffered from events such as the failed European Super League and a suspension linked to Juventus's financial probe, yet the subscription idea aligns with changing audience habits. Juventus produced a sudden cycle of humiliation and redemption: a missed Panenka penalty by Jonathan David triggered intense criticism, then David starred in a 3-0 win over Sassuolo days later. The rapid reversal highlighted immediate judgment, media vitriol, and modern audiences' appetite for quick, dramatic narratives and instant evaluation of players.
Read at www.theguardian.com
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