Major League Baseball is recognizing its 12 active Japanese players through the installation of custom manhole covers in their hometowns, starting June 16. Each manhole is crafted by local artists, highlighting the players' journeys to the big leagues along with their distinctive styles. Fans can engage with augmented reality content by scanning QR codes. Additionally, MLB is partnering with Japan Airlines to enhance the manhole experience, with project details forthcoming. Launch events will be shared gradually on MLB's Japanese Instagram account as well.
The custom manhole covers must reflect the players' unique paths and story, and MLB plans to celebrate their contributions to the sport with local artistry.
Customers will have the chance to engage with augmented reality films through QR codes, providing a modern twist on experiencing these commemorative installations.
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