Lush creates 'luxurious' trans flag bath bomb for trans charities
Briefly

Lush creates 'luxurious' trans flag bath bomb for trans charities
"75 per cent of the sale price of the Lush Liberation vegan bath bomb will be donated to organisations that advocate for transgender rights, including TransActual, My Generation and the Transgender Equality Network Ireland. "Celebrate trans lives and stand up for trans rights with this luxurious liberating bath bomb," a description reads. "Layered in the pink, blue and white of the trans flag, and scented with our American cream fragrance, you'll soak among the sweetness of creamy vanilla... and the background warm, slight woody note of benzoin resin.""
"Earlier this year, the company launched a campaign, again in partnership with TransActual and My Generation, with all 101 UK stores featuring window displays in the colours of the trans Pride flag. At the time, TransActual strategy director Keyne Walker said: "With our legal rights being thrown into confusion, this is a crucial time for LGBTQ+ people and our allies to be vocal and explicit in their support and inclusion of trans people across society.""
"Lush's latest show of support comes in the wake of the UK Supreme Court's ruling that the legal definition of a woman in the 2010 Equality Act does not include transgender women. In June, the company reportedly ended its collaboration with Download Festival over the event's trans toilet policy, and last week, all their UK stores closed for one day and online sales were suspended to draw attention to the starvation of people in Gaza."
Lush released the Lush Liberation vegan bath bomb in the colours of the trans flag, scented with an American cream fragrance featuring creamy vanilla and benzoin resin. Seventy-five percent of the sale price will be donated to organisations that advocate for transgender rights, including TransActual, My Generation and the Transgender Equality Network Ireland. The company previously ran a campaign with window displays in trans Pride colours across all 101 UK stores in partnership with TransActual and My Generation. The launch follows a UK Supreme Court ruling on the legal definition of womanhood and comes amid other recent activist actions by the company.
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