""Leading" is the leading word in law firm-produced business announcements in the U.S. and U.K., according to a new study, while the markets appear to differ the most in how they express professional joy. The "10 Most Overused Words in Legal Press Releases" report by the PR firm Infinite explores the frequency of descriptors like "cutting edge" and "top tier," along with other common press release terms."
"One notable gap: U.S. firms are far more likely to be "pleased" with a development, while those in the U.K. are far more likely to be "delighted." The study was detailed this week in the ABA Journal. You can check out the report here. Jeremy Barker is the director of content marketing for Breaking Media. Feel free to email him with questions or comments and to connect on LinkedIn."
Ten overused words appear frequently in legal press releases across the U.S. and U.K., with examples including "leading", "cutting edge", and "top tier". "Leading" ranks highest in business announcements from both markets. Tone and word choice differ between the markets: U.S. law firms are far more likely to describe developments as "pleased", while U.K. firms are far more likely to use "delighted". The analysis quantifies descriptor frequency, highlights common press-release language, and underscores subtle transatlantic differences in professional expression and marketing phrasing. Additional details and a contact point are provided for follow-up.
Read at Above the Law
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