""As a result, Paramount disclosed his personally identifiable information-including his Facebook ID and which videos he watched-to Facebook," the petition said. "The disclosures occurred automatically because of the Facebook Pixel Paramount installed on its website. Facebook and Paramount then used this information to create and display targeted advertising, which increased their revenues.""
""violated the VPPA by disclosing his personally identifiable information to Facebook without consent,""
"The 1988 law defines consumer as "any renter, purchaser, or subscriber of goods or services from a video tape service provider." The phrase "video tape service provider" is defined to include providers of "prerecorded video cassette tapes or similar audio visual materials," and thus arguably applies to more than just sellers of tapes."
Michael Salazar filed a 2022 class action against Paramount alleging that Paramount disclosed his personally identifiable viewing information to Facebook without consent. Salazar signed up for a newsletter on 247Sports.com, provided his email address, and viewed videos while logged into his Facebook account. Paramount allegedly transmitted Salazar's Facebook ID and which videos he watched to Facebook via the Facebook Pixel, enabling targeted advertising and increased revenues. The 1988 Video Privacy Protection Act defines "consumer" as "any renter, purchaser, or subscriber of goods or services from a video tape service provider," and defines "video tape service provider" by reference to prerecorded audiovisual materials. The legal question is whether "goods or services from a video tape service provider" refers to all of a provider's goods or services or only its audiovisual goods or services.
Read at Ars Technica
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