Liverpool FC's recent triumph in the Premier League has vastly expanded its commercial reach, particularly in the U.S. with 24 million fans. Merchandise sales have soared by 14% and viewership has risen by 42%. The club, positioned for growth since its acquisition by Fenway Sports Group in 2010, has successfully adapted its business model to control areas like licensing and partnerships. This focus has helped elevate its brand, with U.S. partnerships including major companies like Nike and Coca-Cola playing a vital role in its success.
The way that we operate commercially, and from a revenue standpoint, is very different to American sports. We've focused on growth areas we can control.
Sales were up 14% last season, coinciding with more than 30 million U.S. fans watching the club on TV, which increased by 42%.
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