Taylor Swift and Champions League take Liverpool revenue past 700m
Briefly

Taylor Swift and Champions League take Liverpool revenue past 700m
"Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men's team became English champions for the 20th time under new manager Arne Slot. The Merseyside club had the highest revenue of any English club last season but their on-field success also led to the largest wage bill, which rose by £42m to £428m."
"The biggest factor in an £89m revenue uplift came from media income, with the club's return to the Champions League contributing to a £60m rise to £264m. Matchday revenue was up £14m to £116m as Liverpool benefited from the first full season operating the redeveloped Anfield Road Stand."
"Non-matchday events, including concerts by global music stars Taylor Swift and Pink, contributed to a £15m improvement in commercial revenue to £323m. Liverpool also cashed in on new sponsorship deals with Carlsberg, Japan Airlines, Lucozade, Husqvarna and Engelbert Strauss."
Liverpool FC generated over £700m in revenue for the first time, reaching £703m in 2024-25, with a profit after tax of £8m. The club's men's team won their 20th English top-flight title under manager Arne Slot. Media income rose by £60m to £264m following Champions League qualification. Matchday revenue increased £14m to £116m from the redeveloped Anfield Road Stand. Commercial revenue grew £15m to £323m through concerts by Taylor Swift and Pink, plus new sponsorship deals. However, the wage bill rose £42m to £428m, the highest among English clubs. Liverpool warned of significant cost challenges despite strong revenue growth across all streams.
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