London's burnout crisis is filling treatment rooms. Inside the rise of restorative massage - London Business News | Londonlovesbusiness.com
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London's burnout crisis is filling treatment rooms. Inside the rise of restorative massage - London Business News | Londonlovesbusiness.com
"People arrive carrying their week in their shoulders and jaw. They are tired of being switched on all the time. They want their nervous system to slow down. Treatments focus on steady pressure, breath pacing, and longer sessions aimed at calming the stress response."
"A 2024 review in the National Library of Medicine found that structured massage therapy reduced markers of stress and improved mood in adults experiencing psychological strain. Participants reported better sleep and lower anxiety after consistent sessions. The authors linked those changes to reduced cortisol levels and increased parasympathetic activity, which helps the body settle into rest."
London ranks among the world's most burnt-out cities due to long working hours, high living costs, and constant connectivity. Spa and Massage, founded by Aly-Khan Thobani, has experienced rising client demand for relief from anxiety, insomnia, and work-related tension. The practice operates on the principle that urban stress accumulates in muscles and breathing patterns before manifesting as medical symptoms. Scientific research supports this approach, with a 2024 National Library of Medicine review demonstrating that structured massage therapy reduces stress markers, improves mood, lowers anxiety, and enhances sleep quality through reduced cortisol and increased parasympathetic activity. The business model emphasizes steady pressure, breath pacing, and extended sessions designed to calm the stress response. Corporate bookings have increased as employers recognize stress-related absenteeism and seek workplace wellness solutions.
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