
"Fans will need to register for a free ticket to visit the Pokémon x Natural History Museum pop-up store, which will run from 26 January 2026 until 22 March 2026. If you can't make it to London yourself, the merchandise will be available to buy from the online Natural History Museum shop as well, according to today's press release. It'll include clothing, stationery, accessories, prints, and a brand-new exclusive plush, all of which "are sure to delight fans of all ages.""
""The Natural History Museum and Pokémon share a fascination for and focus on the natural world and its creatures, from their evolution to their environment," reads a press release. "In the Pokémon world, Pokémon can evolve into many forms which allow them to adapt smoothly and perfectly to any environment. Meanwhile, the Natural History Museum's halls take you on a journey through the evolution and diversity of life on planet earth, from prehistoric dinosaurs to the species we live alongside today.""
"While The Pokémon Company hasn't teased exactly what the exclusive merch will be, it's promising "products designed especially for the collaboration." Whether that's a fossil-centric approach to the franchise's creatures or something else thematically appropriate remains to be seen. "Design inspiration has been drawn directly from the Natural History Museum's iconic building and architecture, as well as the beautiful naturalist sketches that fill the Museum's archives," head of Pokémon Europe licensing Mathieu Galante said."
A Pokémon x Natural History Museum pop-up will run 26 January–22 March 2026 with free-ticket registration required for in-person visits and simultaneous online shop availability. Merchandise will include clothing, stationery, accessories, prints, and a brand-new exclusive plush tied to Pokémon's 30th anniversary. Design inspiration references the Museum's architecture and naturalist sketches, and themes will link Pokémon evolution to the natural world and species diversity. Limited access, exclusive items, and high demand create strong incentives for resellers. Previous high-profile pop-ups and limited releases have shown how quickly scalpers can dominate such events.
Read at Kotaku
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