"The development is being led by the local landowner, Soho Estates, which has been buying up the corner plot for some years. They initially proposed to clear the site back in 2021, and a later plan to embed a video screen into the existing office windows was refused planning permission."
"The developer says that the screens will display a mix of community, arts, and cultural programming as well as commercial content. A public consultation is planned, with a preview of the plans taking place in Leicester Square on 2nd May."
"The entrance will be on Cranbourn Street, allowing visitors to access the attraction away from the Square itself, where red carpet premieres and other major events frequently restrict access. From there, visitors will enter the main building via a below-ground connection."
"The attraction will unfold across three double-height floors with large, flexible floorplates designed to accommodate a range of exhibitions and events. At the top of the building, a rooftop restaurant with terraces will offer new views across Leicester Square."
Plans are underway to redevelop the corner next to the Odeon in Leicester Square, potentially adding large video screen advertising. Soho Estates, the local landowner, aims to transform the site, which has been home to Burger King, into a new venue featuring wraparound video walls. The screens will showcase community, arts, and commercial content. The venue will have an entrance on Cranbourn Street, with a below-ground connection leading to three double-height floors for exhibitions and events, and a rooftop restaurant offering views of Leicester Square. A planning application is expected in summer 2026.
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