"We were looking for a partner with the technology and insight to help us diversify our media mix and deliver better results, faster. Fifty's platform gives us a unique view of audience intelligence, and their team knows how to turn that into activation that moves quickly and delivers."
"We're proud to be partnering with a business of Stonegate's scale and ambition at such a pivotal moment for the sector. Pubs play a central role in communities across the UK, especially around cultural moments like the World Cup, and understanding the passions that bring people together is exactly what our platform was built for."
Stonegate Group, the UK's largest pub operator with over 4,500 venues including Slug & Lettuce, Popworld, Be At One, and Craft Union, has appointed Fifty as its strategic media partner. The partnership aims to enhance media strategy and buying across more than 15 addressable channels including CTV, digital audio, and digital out-of-home advertising. Fifty was selected for its tech-driven, audience intelligence approach that uses AI-enabled platforms to convert proprietary human signals into actionable media strategies. The appointment positions Stonegate to capitalize on increased footfall expected during the 2026 World Cup, strengthening its competitive position in the hospitality sector during this significant cultural moment.
#media-partnership #audience-intelligence #hospitality-marketing #world-cup-2026 #ai-enabled-advertising
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