Currys has launched the "Mind the Grab" campaign in London to warn pedestrians about moped phone thefts. Purple lines and signage on Oxford Street aim to encourage people to step back from curbs. Data reveals that a phone is stolen every 15 minutes in Westminster, leading to over 34,000 thefts last year. The retailer is implementing a training scheme to support victims by connecting them with loved ones and the police, and assisting with cancellations. Authorities are actively pursuing robbery gangs to combat this alarming trend.
"It's frightening, invasive, and cuts people off from their loved ones, their money, and their daily lives," said Ed Connolly, Chief Commercial Officer at Currys.
"Enough is enough. It's time to draw the line on phone theft - that's why we've launched the Mind the Grab campaign," stated Ed Connolly.
"This trial aims to raise awareness and encourage behaviour changes to help people feel safer," explained Ed Connolly about the new campaign.
Officers are relentlessly pursuing criminal gangs intent on committing robbery and phone theft, according to Superintendent Natasha Evans.
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