Kingston council is set to implement a policy to ban advertisements for unhealthy food, vaping, and gambling in response to increasing obesity and diabetes rates. A recent joint strategic needs assessment identified a disturbing rise in diabetes cases, suggesting more than 2,000 new occurrences linked to obesity. The policy aims to limit exposure to harmful products on council properties and through advertising contracts. With similar measures adopted by 24 local UK authorities, this initiative seeks to support broader health strategies within the borough. Approval from the council's people committee is expected on June 17.
The new policy would restrict advertising of "harmful products" on all council-owned estates and assets.
A total of 24 local authorities across the UK have already introduced a healthier advertising policy.
The report indicated that the policy aims to improve residents' health by reducing their exposure to unhealthy products.
The joint strategic needs assessment identified rising rates of diabetes linked to excess weight.
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