Chase is refreshing its Sapphire Reserve credit card after nearly a decade, set to relaunch on June 23. The card's annual fee will increase from $550 to $795, reflecting a commitment to deliver more value. New benefits include over $2,700 in member value, a $300 travel credit, a hotel spending credit, and dining perks such as exclusive restaurant reservations. The changes aim to cater to evolving customer needs and stay competitive in the premium card market.
The Chase Sapphire Reserve relaunches on June 23, increasing its annual fee to $795 but offering new benefits worth over $2,700 to cardholders.
Chris Reagan emphasized that the initial launch was special, but the industry has evolved, prompting a reimagining of the Chase Sapphire card.
Sam Palmer stated that the refreshed card promises better member value, including travel credits and exclusive dining experiences.
The new benefits include a $300 credit for travel expenses and exclusive access to over 300 select restaurants, enhancing the overall rewards experience.
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