The Fast Company Impact Council offers a platform for leaders and innovators, emphasizing the importance of purpose in tech. Many software agency founders experience burnout despite achieving mastery in their field, leading them to seek projects that make a real difference. The article critiques the term 'pro bono' in tech, which inadequately conveys the gravity of the collaborative, impactful projects being undertaken. Tech To The Rescue helps facilitate crucial tech initiatives, demonstrating the need for a new terminology that embodies the urgency and significance of these efforts.
Every week, I talk to software agency founders who are burned out on routine. They've mastered the frameworks. They've scaled their teams.
The term most often used to describe this work, ‘pro bono,’ sounds like a gesture or side project, which doesn't capture the complexity and urgency of tech-for-good initiatives.
At Tech To The Rescue, we facilitate projects where software teams build AI tools that process multilingual crisis data in real time to support emergency response.
We're seeing high accountability, impact-critical builds solving urgent problems that cannot be addressed with off-the-shelf solutions.
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