LAFD Foundation says $65,000 went to celebrity PR firm
Briefly

LAFD Foundation says $65,000 went to celebrity PR firm
"The Foundation's role was straightforward - with the LAFD communications director role vacant, the previous administration requested funding to hire a consultant to fulfill those duties,"
"The Foundation provided $65,000 for this purpose. The LAFD selected the consultant (The Lede Company) and identified the scope of work."
"This is exactly how we always operate: fast, responsive, and in service to the Department's needs,"
"We have a clear policy wherein any donor can restrict a contribution to support a particular project or program. One hundred percent of all restricted contributions go directly to support whatever project, program, or item the donor identifies. We are transparent because our supporters and Angelenos deserve nothing less - and because we are proud of the work you support."
The Los Angeles Fire Department Foundation provided $65,000 to hire the Lede Company to help shape LAFD messaging after the deadly Palisades fire. The foundation said the funding was requested because the LAFD communications director role was vacant and that the department selected the consultant and defined the scope of work. The foundation emphasized donor-restriction policies and high Charity Navigator ratings, asserting that one hundred percent of restricted contributions support specified projects. Foundation leaders did not answer questions about how the firm was chosen or whether city officials were consulted, and the foundation did not provide the contract or expense documentation.
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