Athletic director Ed Kull doubts the Big East can become a major force in men's basketball financially, as traditional powers prioritize spending on football. The recent NCAA settlement allows for a potential $20.5 million revenue pool for athletes, but much of this will go towards football programs within the SEC, Big Ten, Big 12, and ACC. Schools with rich basketball traditions like Kansas and Duke may invest more, but most others will struggle to compete against football funding priorities, making it challenging for the Big East to elevate its stature in men's basketball.
Kull expressed skepticism about the Big East becoming a financial powerhouse in men's basketball, emphasizing traditional powerhouses are unlikely to allow Big East programs to outspend them.
The recent House vs. NCAA settlement allows significant revenue-sharing for athletes, but traditional football powerhouses are expected to dominate spending, limiting the money available to men's basketball.
Top programs like Kansas, Kentucky, and Duke could exceed $5 million for men's basketball players, yet most schools still prioritize football spending over basketball.
For schools without major football programs, the financial landscape changes significantly, potentially allowing them to allocate more resources to men's basketball as opposed to those reliant on football.
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