St. John's athletic director Ed Kull questions the assumption that the Big East will outspend traditional college basketball powers. Despite new revenue-sharing rules allowing up to $20.5 million for athlete distributions, most of this funding is funneled into football programs in other conferences, limiting the budget for men's basketball. Schools with fewer football obligations have an edge in recruiting talent, potentially allowing programs with strong basketball legacies to offer players more competitive packages. However, powerhouses continue to dominate the landscape financially, impacting the Big East's ambitions.
Kull expressed skepticism regarding the Big East's ability to compete financially for talent, noting the dominance of traditional powerhouses like SEC and Big Ten.
The new revenue-sharing rules provide a significant windfall; however, most Power Four programs allocate most funds to football, leaving men's basketball budgets relatively smaller.
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