Manchester City has entered a historic 10-year kit deal valued at £1 billion with German sports company Puma, marking the first billion-pound contract in Premier League history. The new agreement pays £100 million per year, eclipsing their previous contract of £65 million per year signed in 2019. The record-setting deal surpasses the previous high of £90 million per year held by Manchester United with Adidas. City Football Group's revenues reached a Premier League record of £715 million, including a slight increase in commercial revenue. The partnership is seen as a success by both clubs, fulfilling ambitious growth goals.
Manchester City have secured a groundbreaking 10-year kit deal with Puma worth £1 billion, representing the first-ever billion-pound kit deal in the Premier League.
This partnership reflects Manchester City's financial growth, with the club earning a record £715 million in revenue last year and increasing commercial revenue to £344.7 million.
City's relationship with Puma began in 2019 at £65 million per year, and the new agreement elevates that to £100 million annually, surpassing previous records.
Chief executive Ferran Soriano stated that the partnership with Puma has led to historic moments and a strong global fan engagement, exceeding their ambitions.
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