"City will now be in the market for a new major sponsorship partner after Japanese company Nissan ended its collaboration with the football club. It follows an agreement earlier this month between Man City and the Premier League, when the two organisations jointly released a statement confirming a settlement had been reached in relation to the long-disputed Associated Party Transaction (APT) rules."
"City had initially launched a legal challenge against the Premier League's APT rules, which are in place to ensure commercial deals with companies linked to a club's owners are valued at fair market rate. City argued the rules were anti-competitive and unlawful. Instead of engaging in another legal hearing, separate to the ongoing case regarding City's 115 charges, both the Premier League and Man City agreed to a settlement."
"As part of the agreement, City accepted that the current, amended APT rules are valid and binding. In 2023, the Premier League blocked a proposed new sponsorship agreement between Manchester City and Etihad Airways, the flag-carrying airline of the Emirati state (UAE). City are majority owned by the private equity company Abu Dhabi United Group controlled by the Emirati Royal Family."
Nissan ended its 11-year sponsorship association with Manchester City. City will be in the market for a new major sponsorship partner. Manchester City and the Premier League reached a settlement relating to Associated Party Transaction (APT) rules after the club had launched a legal challenge. The APT rules exist to ensure commercial deals with companies linked to a club's owners reflect fair market value. City argued the rules were anti-competitive and unlawful but accepted that the current, amended APT rules are valid and binding as part of the settlement. The Premier League previously blocked a proposed 2023 sponsorship with Etihad Airways. City is majority owned by Abu Dhabi United Group.
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