"Spells as head of strategy at Goodby Silverstein & Partners and director of strategy at co:collective preceded eight years at R/GA, which he initially joined as its US head of strategy before becoming the agency's global chief strategy officer. A board member of the American Advertising Federation and investor in the creative, human-friendly generative AI Platform, Springboards.ai, Morton founded his own strategy consultancy, Narratory Capital, in 2024, working with technology, media and creativity-powered businesses to build bigger futures."
"Morton began industry life in London as a planner at DDB, before joining the board of Y&R at just 27 years old. He was named chief strategy officer of TBWA London in 2005 and, after a stint as CSO of Publicis London, moved to New York in 2011 to lead strategy for Havas in North America."
"So yes, a true industry figurehead and ripe for our 10 Questions. And we haven't even mentioned his greatest achievement: organising an annual DJ night in the backstreets of Cannes during the ad festival. We did ask him an 11th question, what song he'd play if the Cannes Lions organisers asked him to DJ the closing ceremony. We'll let you be the judge of which of his choices - 'Music of Life' by Cerrone or 'Superficial People' by Ten City - is more apt..."
Tom Morton built a long strategic career across leading agencies, starting at DDB and joining the board of Y&R at 27. He served as chief strategy officer at TBWA London and later at Publicis London, then moved to New York to lead strategy for Havas in North America. He led strategy roles at Goodby Silverstein & Partners and co:collective before spending eight years at R/GA as US head of strategy and global chief strategy officer. He sits on the American Advertising Federation board, invested in Springboards.ai, and founded Narratory Capital in 2024 to advise technology, media and creativity-powered businesses. Morton also organises an annual DJ night in Cannes.
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