"There's an old saying: "It takes a village to raise a child." The same could be said for a creative idea. True, we love to hero-worship the stalwarts of the advertising industry. But what the Ogilvys, Bernbachs and the Wieldens of our past all had in common was that none of these legends worked in a vacuum. They benefited from collective greatness. Culture."
"All to say that the idea to train an AI model on ad legends is as oversimplified as it is misplaced. Said platform recently bowed to some fanfare. But choosing to focus only on the legend means we'll miss out on the unsung minds and supporting actors-the strategists, researchers, client whisperers, visualizers, creative teams, designers and more. Each of whom contribute to the brief, the ideation and arguably the most valuable part: The selling in of legendary ideas."
Training an AI model solely on famous advertising legends overlooks the collaborative teams and supporting roles that shape campaigns. Strategists, researchers, client leads, visualizers, creatives and designers all contribute to briefs, ideation and the crucial task of selling in ideas. Legendary campaigns emerged from agency cultures and environments that enabled work to flourish rather than from solitary genius. Iconic work was facilitated by different historical conditions—fewer channels, less fragmented audiences and greater attention to the medium. Celebrating only marquee names risks missing the operational, financial and cultural forces necessary to produce enduring advertising.
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