"Anheuser-Busch senior vice-president Todd Allen says the goal is to make this summer the most celebrated Budweiser has ever had. 'Brands don't turn 150 years old every year, and our anniversary lining up with America's 250th birthday gives Budweiser a once-in-a-lifetime moment to celebrate,' says Allen."
"'When a brand has been part of the fabric of a country for more than half its history, a milestone like this isn't just a marketing moment, but a chance to celebrate that shared heritage and the people who are part of it.'"
Budweiser is launching a summer campaign called 'Great Delivery' to celebrate its 150th anniversary and America's 250th birthday. The campaign includes limited-edition patriotic cans and the iconic Clydesdales promoting the mission of Folds of Honor. Anheuser-Busch's Todd Allen emphasizes the significance of this milestone, stating it is a unique opportunity to honor the brand's long-standing connection to American heritage. The campaign aims to make this summer the most celebrated in Budweiser's history, with hopes for more inspiring initiatives to follow.
Read at Fast Company
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