"The month of September signals a fresh start, and experts say it naturally triggers our 'back to school' seasonal mindset. As schools reopen, a new productivity trend known as the 'fall curriculum' is going viral on TikTok. Gen Z and Millennials are replacing their endless social media scrolling to create structured learning plans called the 'fall curriculum' trend, which involves setting three-to-five personal subjects to master during the fall season."
"But is this just another TikTok marketing trend, or is it a fundamental mental health shift in how people approach personal productivity and learning. I spoke to Ryan Bonnici, chief marketing officer at Later, who says that the rise of the 'fall curriculum' is a reminder that timing is everything. He takes the perspective that the trend is about marketing, asserting that marketers can position their brands more naturally into the rhythms of consumer life."
September signals a fresh start and triggers a back-to-school seasonal mindset. As schools reopen, a productivity trend called the "fall curriculum" is gaining traction on TikTok. Participants, mainly Gen Z and Millennials, replace hours of social media scrolling with structured learning plans that list three to five personal subjects to master during the fall. Some frame the trend as a mental-health-oriented shift toward intentional productivity and skill-building. Others, including marketing leaders, view it as a micro-seasonal ritual that brands can leverage to align with consumer rhythms, raising questions about authenticity versus platform-driven marketing.
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