"For beachgoers hoping to unplug and enjoy the water, the sight of commercial messaging floating through the ocean adds another marketing channel to an already ad-filled world. From phone screens to gas station pumps to the open water, advertising follows consumers into spaces that once provided a break from daily life. This kind of aggressive marketing can encourage more unnecessary purchasing and consumption."
"The ocean, a destination many people visit to feel a sense of calm and connect with nature, is now one more venue for companies to compete for people's attention. Commenters on the post shared their frustrations about the inescapability of modern advertising. "The only place we don't get ads anymore is in our dreams, and if Futurama hasn't missed a beat yet," one user wrote, referencing the popular animated show's fictional "dream advertising" technology. "That's nuts," another commenter adde"
A boat carrying a large billboard cruised just offshore at Miami Beach, making multiple passes during a visit and interrupting swimmers. The billboard advertised an anti-chafing product with the slogan 'Not today, chafing.' The presence of floating commercial messaging adds another marketing channel to already ad-filled public spaces. Advertising now follows consumers from phones and gas stations into open water, encroaching on places that once offered a break from daily life. Aggressive marketing encourages unnecessary purchasing by normalizing buying as the default response to minor inconveniences. The ocean has become one more venue where companies compete for attention, prompting frustration.
Read at The Cool Down
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