"Casting such aspersions is not unknown in the hyper-competitive world of fast food. Over the years, the San Diego-based chain Jack in the Box garnered a reputation for mercilessly targeting its rivals via attack ads. One TV campaign alleged that McDonald's and Burger King preassembled their burgers and microwaved their patties respectively, before publicly challenging each to cease these practices."
"For almost as long as processed meat has been around, there have been wisecracks about its supposedly dubious or grisly origins. Spam, runs the old joke, is actually an acronym for "Scientifically Processed Animal Matter," while pervasive myths about what hot dogs are made of might give anyone at the cookout second thoughts. In 2007, these tactics finally pushed another chain too far and led to a bitter lawsuit being launched by Hardee's."
Processed meat has long attracted jokes about dubious origins and urban myths, exemplified by the Spam acronym joke and hot-dog rumors. Jack in the Box developed a reputation for aggressive attack ads that accused rivals of preassembling and microwaving burgers. In 2007, a Jack in the Box commercial used a cow diagram and a gag implying Angus beef originated from an unsavory part, prompting Hardee's parent CKE Restaurants to sue. CKE's CEO Andrew F. Puzder asserted the spot misled consumers about what 'Angus beef' means and complained the ad damaged Hardee's product reputation.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]