"AI is changing how we create content - sometimes for the better, but too often for the blander. What used to be distinct now feels dull. Content sounds polished, but empty. And a lot of "thought leadership" reads like it came from the same ChatGPT template, green check marks included. This is especially true on LinkedIn, a platform that should be full of thought-provoking perspectives but feels increasingly overrun by generic platitudes."
"But here's the good news: we don't have to accept AI filler as the new normal. When used well, AI can speed up the process, but it can't replace the perspective, hard-earned lessons and specificity that make content worth reading in the first place. That's where a human-first, AI-enabled framework comes in. Not only will the posts be stronger, but you'll build a narrative and presence that sharpens your POV, tests resonance with your audience, and creates consistent visibility that converts."
"Content that converts Before you hit publish, ask yourself: does this post reflect who I am and what I actually think? The best thought leadership combines three elements: A specific insight. What do you know or believe that's actually worth saying? A personal lens. Why you? What experience or point of view are you bringing to the table? A distinct voice. Could someone recognize this as yours, not just a sanitized brand statement?"
AI often produces polished but bland content that reduces distinct perspectives and creates repetitive, templated thought leadership. LinkedIn shows many generic platitudes despite platform efforts to limit bot-generated, low-quality content. Unchecked proliferation of AI filler risks making platforms unusable. AI can accelerate content creation but cannot replace perspective, hard-earned lessons, or specificity. A human-first, AI-enabled framework strengthens posts, sharpens point of view, tests audience resonance, and creates consistent visibility that converts. Effective thought leadership combines three elements: a specific insight, a personal lens grounded in experience, and a distinct voice recognizable as the creator's. Without these elements posts will not move or convert.
Read at PR Daily
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