"Jo Malone London has always held a unique place in the world of fragrance. Known for its minimalist elegance, distinctly British personality, and unexpected yet refined scent profiles, the brand has created a universe where fragrance is not just an accessory but a form of self-expression. Now, Jo Malone London is taking that ethos to new heights with the announcement of its newest global ambassador: British actor India Amarteifio, who will be the face of the brand's Scent Layering campaign."
""I'm so excited to be partnering with Jo Malone London, it feels incredibly special for me," she shared. "As an actor, I'm always exploring ways to express character and emotion, and I've found that fragrance can be just as powerful in telling a story. The Scent Layering campaign is all about expressing yourself-and that's something I really connect with.""
Jo Malone London blends minimalist elegance and distinctly British personality to position fragrance as a form of self-expression. The brand selected British actor India Amarteifio as global ambassador and the face of its Scent Layering campaign. Amarteifio rose to prominence for her role as the young Queen Charlotte in Queen Charlotte: A Bridgerton Story and is noted for talent, charisma, and authenticity. Her personal tastes—embracing British identity, preferring tea and the London Underground—align with the brand’s heritage and modern outlook. Amarteifio views the collaboration as a personal exploration of identity through scent and storytelling.
Read at stupidDOPE | Est. 2008
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