"The campaign, aptly named 'Score Snack Goals', is not just about soccer; it's about the unique and flavorful experiences that come with it."
"These flavors are not only delicious but also reflect cultural trends in the U.S., making them perfect for summer watch parties."
"Grand prize winners will have the chance to join Christian Pulisic for a private skills masterclass and experience a behind-the-scenes tour with Alex Morgan."
"This approach not only engages fans but also offers them once-in-a-lifetime experiences and exciting prizes."
Mondelēz International's 'Score Snack Goals' campaign combines soccer and snacking, featuring icons like Christian Pulisic and Pitbull. Limited-edition snacks from RITZ and CHIPS AHOY! will be released, reflecting cultural trends. New CHIPS AHOY! flavors aim to modernize the brand while preserving nostalgia. The campaign includes a sweepstakes offering exclusive experiences, such as private masterclasses and concert attendance, enhancing fan engagement through unique opportunities and prizes.
Read at Food & Beverage Magazine
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