"In partnership with the Lew'Lara agency, RTB House was challenged to develop branding and performance campaigns for Nissan Brazil. These campaigns would have different exclusive ad types which would reflect different customer journeys with the brand. Branding ads would impact new users on an emotional level, while performance ads would have increasing qualified traffic on the automaker's website as a performance KPI."
"Nissan -one of the largest vehicle manufacturers in the world-has been present in Brazil since 2000 as an importer and currently operates more than 180 dealerships in all regions of the country, in addition to promoting products and services digitally. The brand factory, which was inaugurated in 2015 and is located in Resende - RJ, manufactures and sells the new Nissan Kicks, Nissan Versa, Nissan Frontier and Nissan Leaf models."
Nissan, a major global vehicle manufacturer, has operated in Brazil since 2000 with over 180 dealerships nationwide and digital service promotion. The company's factory in Resende, Rio de Janeiro, established in 2015, manufactures the Nissan Kicks, Versa, Frontier, and Leaf models along with flexfuel engines. Lew'Lara\TBWA, a creative agency founded in 1992 and part of TBWA since 2008, manages Nissan's account alongside other major brands. RTB House was tasked with developing branding and performance campaigns featuring exclusive ad types targeting different customer journey stages. Branding ads aimed for emotional impact on new users, while performance ads focused on increasing qualified website traffic. The partnership also addressed cost optimization in video strategy, a critical format for automotive marketing, by increasing video views while paying only for engaged viewers.
#nissan-brazil-marketing #digital-advertising-campaigns #branding-and-performance-strategy #video-marketing-optimization #automotive-industry
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