Norton Creates Combined Publicity and Marketing Department

"An integrated approach is essential in today's changing bookselling landscape, where varied methods of outreach and attention must align to create a unified campaign."

Louise Brockett will expand her role as chief communications officer at W. W. Norton & Company to include oversight of a newly created publicity and marketing department. This department will merge three existing teams: the trade publicity team, the marketing team, and the paperback and academic marketing team. Brendan Curry emphasized the importance of an integrated approach in the evolving bookselling landscape, highlighting the need for aligned outreach methods to create unified campaigns.

Read at PublishersWeekly.com