"The Wienermobiles are coming back for a bite at the Brickyard in May, giving them another chance to relish the spotlight of racing's biggest weekend. Oscar Mayer announced Sunday all six of its famed street-ready vehicles will compete for the second straight year on Indianapolis Motor Speedway's historic 2.5-mile oval. The Wienie 500 is scheduled for May 22 during the track's annual Carburation Day festivities."
"The presentation will have a familiar look for fans who watched last year's inaugural race. Each Wienermobile will feature toppings representing an American regional favorite while carrying carry custom decals. Drivers will don Hotdogger racing suits while the iconic "Wiener Song" plays and the champ drives into "wieners circle." Slaw Dog, which represents the Southeast, will try to prove it is beefy enough to defend last year's crown."
"Four other regional favorites also are expected to return - Chi Dog (Midwest), New York Dog (East), Chili Dog (South) and Seattle Dog (Northwest). But the Sonoran Dog may be replaced after failing to cut the mustard in 2025. Fans can choose the final entrant from a menu of seven possibilities, including the Sonoran Dog, by visiting Instagram in the first "Pick Your Dog" Wienie 500 bracket. Updates will be provided on the Instagram account or on TikTok."
Oscar Mayer will field all six Wienermobiles in the Wienie 500 at Indianapolis Motor Speedway on May 22 during Carburation Day. The event returns for a second consecutive year with a presentation similar to the inaugural race, featuring regional-themed toppings, custom decals, Hotdogger racing suits, the "Wiener Song" and a "wieners circle" celebration. Slaw Dog, representing the Southeast, enters as the defending champion. Other regional entrants include Chi Dog, New York Dog, Chili Dog and Seattle Dog, while the Sonoran Dog's spot is uncertain. Fans can vote on Instagram's "Pick Your Dog" bracket and follow updates on Instagram and TikTok.
Read at Fast Company
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