"This is the focus of a new study published by Snapchat, created in partnership with , which incorporates input from more than 7,500 parents as to how they use social media apps. More importantly, the shopping journey has become increasingly collaborative. Parents and children are navigating digital aisles together, co-discovering and co-deciding on what to buy. 86% say they're shopping online with their children, and 67% say they've been influenced to purchase something that their child aged 13-17 saw on social media."
"These are some interesting and potentially valuable notes for marketers, helping to reach parents at the right time, with the right messaging, while Snapchat also notes that brands should t arget ads to be shown during after-school or weekend scrolls, when co-discovery is high. The report also looks at how parents engage with creator content, how parents manage their kids' online usage, and use social apps to explore their non-parenting passions."
More than 7,500 parents provided input about how they use social media apps. The shopping journey has become increasingly collaborative, with parents and children navigating digital aisles together, co-discovering and co-deciding on purchases. 86% of parents say they shop online with their children, and 67% say they were influenced to buy something their 13–17-year-old saw on social media. Marketers can reach parents with timely, targeted messaging, especially during after-school or weekend scrolling when co-discovery is high. Parents engage with creator content, manage their children's online usage, and use social apps to pursue non-parenting interests.
Read at Social Media Today
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