Ferrari, renowned for luxury and performance, is undertaking a significant transformation under CEO Benedetto Vigna, targeting carbon neutrality by 2030. This ambitious initiative not only aims to revolutionize their product range—such as introducing the first electric Ferrari—but also focuses on internal restructuring to foster a sustainability-driven culture. During a discussion with HBS professor Raffaella Sadun and host Brian Kenny, Vigna emphasizes that viewing sustainability as both a responsibility and an innovative opportunity is crucial for the brand's evolution, presenting a notable change in Ferrari's strategic outlook.
Ferrari's new carbon neutrality strategy represents a significant shift in its product offerings, notably introducing electric models while focusing on strong internal changes.
Benedetto Vigna sees sustainability as not just an obligation, but as an exciting opportunity for innovation, essential to Ferrari's future.
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