"Small business owners are all saying the same thing: "My website traffic is tanking, and the stuff that used to work just doesn't anymore." And they're right. Nearly 60% of searches don't end in a click - people are getting answers from AI and never visiting your site. But here's what's crazy: The same AI that's killing your traffic? It's also your best opportunity to leapfrog the competition."
"HubSpot is calling this new growth playbook, Loop Marketing, and anyone can use it. At the center of this guide is a new kind of partnership that combines AI efficiency with human authenticity to drive growth to your business. HubSpot has given the Loop an extensive test drive. It works. Let's dive into the four steps of implementing this playbook in your business. They are: Express, Tailor, Amplify, and Evolve."
Nearly 60% of searches end without a click because AI provides answers, reducing website visits. The same AI causing traffic declines also creates opportunities for competitive advantage. Marketers report falling traffic and declining returns for equal effort; a survey of over 500 marketers reflects this trend. Small businesses can access AI tools that previously required expensive agencies, enabling a new growth blueprint called Loop Marketing. The Loop pairs AI efficiency with human authenticity through four steps: Express, Tailor, Amplify, and Evolve. Many businesses lack a documented unique value proposition, making the Express step critical.
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